admanGO report有大量黑洞
1. 以Ratecard cost入數,依家Media Cost同Ratecard Cost距離可以係十倍以上,未計standby稿入個d
2. 好多傳媒n年前已經做埋production、social media、搞seminar,拍片等一條龍,隻稿點拆數先? 隻稿分分鐘只係飯後甜品
3. Programmatic Buy 、Facebook/IG Ad通通計唔到,呢兩條數就算未係主流media buy,但portion都唔細
4. GRP,Guarantee Rating Point。將hotels.com, Trivago d TVC逐隻spots計已經超唔準喇
5. 唔少marketing budget去左做social media contents management、拍viral video、找KOL、買big data、做production、搞solutions,呢d一定monitor唔到
如果大家都仲留戀緊廣告的黃金年代 (sorry我都無乜見過),咁睇下admanGO黎自我陶醉都唔錯架,報紙廣告仲有增長窩,咁太陽報都應該復刊喇
http://www.marketing-interactive.com/free-newspaper-adspend-rebounds-5-in-august/
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